ALAINPAUL IS DEFINED BY THE CONCEPTUAL APPROACH OF CHOREOGRAPHING CLOTHES AROUND THE BODY. ESTABLISHED IN 2023, THE BRAND DRAWS INSPIRATION FROM THE FOUNDER’S PROFOUND BACKGROUND IN CONTEMPORARY BALLET, FASCINATED BY HOW CHOREOGRAPHERS SEND OUT A MESSAGE WITHOUT WORDS BUT ONLY MOVEMENT. FUSING THE ENERGY AND SINGULARITY OF DANCERS WITH AN URBAN WARDROBE, THE LOOK STUDIES ATTITUDES, GESTURES, INDIVIDUALITY, AND INDEPENDENCE.
ALAINPAUL REDEFINES GARMENTS THROUGH CONTEMPORARY LINES AND SHARPNESS. THE HOUSE EXPLORES SARTORIAL TAILORING PUSHED AGAINST TRADITION WITH A MINIMAL PERSPECTIVE, FOCUSING ON PRECISE DETAILING. THE CONCEPTUAL AND THE WEARABLE COEXIST, WITH EXPERIMENTAL CUTS AND TIMELESS PIECES CRAFTED FROM EXCEPTIONAL FABRICS AND UNCONVENTIONAL MATERIALS.
ALAINPAUL HAS NEVER BEEN ABOUT ONE GENDER. SINCE THE VERY FIRST COLLECTION, THE HOUSE OFFERED WOMENSWEAR, MENSWEAR AND GENDER-FLUID PIECES. IN DANCE, THE BODY IS AN INSTRUMENT – IT IS POWER BEYOND GENDER. THE BODY AND PSYCHE ARE EQUALLY CENTRAL TO A QUEST FOR INNOVATION, ROOTED IN THE NOW AND REACHING TOWARD TOMORROW.
ALAINPAUL’S CONSTANT RESEARCH IS TO BRING THAT SAME SENSE OF FREEDOM AND DISCIPLINE INTO CLOTHES.
SUSTAINABILITY
SUSTAINABILITY AT ALAINPAUL IS A CONTINUOUS COMMITMENT. THE HOUSE’S TIMELESS APPROACH AIMS TO RESIST THE FAST PACE OF SEASONAL TRENDS, EMBRACING A SLOWER RHYTHM WHERE CLOTHING IS MADE TO LAST. COLLECTIONS ARE CONCEIVED AS ONE CONNECTED WARDROBE, LA GARDE-ROBE, WHERE EACH PIECE, ACROSS SEASONS, CAN BE WORN TOGETHER.
MATERIALS ARE CAREFULLY SELECTED, INCLUDING DEADSTOCK FABRICS FROM LUXURY HOUSES AND TRACEABLE, SUSTAINABLE TEXTILES SOURCED FROM ITALIAN MILLS. RECYCLED NYLON, COROZO NUT BUTTONS, NATURALLY DYED LEATHERS, AND REWORKED VINTAGE MATERIALS REFLECT THE BRAND’S COMMITMENT TO REDUCING WASTE THROUGH CONSIDERED CHOICES.
PRODUCTION IS LOCAL AND CERTIFIED. GARMENTS ARE MADE IN FRANCE AND NEIGHBORING COUNTRIES SUCH AS ITALY, PORTUGAL, AND BELGIUM, WITH PARTNERS WHO MEET HIGH ETHICAL AND ENVIRONMENTAL STANDARDS.